kk advisory is a specialist advisory firm focused on helping companies build and improve their investor base. We have a long-term approach and aim to become ‘part of the team’ gaining an unmatched in-depth view of the business. We then:
Provide a detailed analysis of the existing investor base, helping clients understand their shareholder base in far greater detail. We use this to then carry out a detailed perception study (with both holders and non-holders) to provide valuable feedback to company management.
Use the perception study further to help to form a clear target list of investors - we ensure the company gets in front of the right investors through the best channels possible to ensure a successful outcome. This should result in better liquidity, ensure any future share placings are better received, and help to reduce the impact of a small number of shares disproportionately impacting the company’s share price which is often the case in smaller companies.
Use the findings from our perception study to help formulate an effective communications strategy and framework (alongside your PR company). It is vital that the strategic message is clearly articulated in a manner that investors can understand. We help to formulate this message in all communications to investors including the annual report, announcements and the company presentation. We also provide advice around guidance to the market regarding financial forecasts and equity research – this is critical in attracting the widest possible audience, building management credibility and ultimately the valuation and share price of the company.
Provide insights on market activity – such as small cap fund manager investor sentiment trends - relating to both the company and to the market in general.